Launch Copy

Transforms a launch brief into production-ready copy assets — email sequences, landing page, ad variations, and social posts — using multi-master copywriting methodology.

What It Does

Launch Copy is the execution engine of the LAUNCHPAD bundle. It takes a completed launch brief and generates every piece of copy you need for a product launch:

• 8-email PLF sequence — seed → PLC1 → PLC2 → PLC3 → cart open → testimonial → FAQ → cart close
• Complete landing page — headline, agitation, solution, value stack, proof, guarantee, FAQ, CTA
• 5 ad variations — different hooks for A/B testing (Meta feed, Meta lead gen, Google Search)
• Social content calendar — posts per phase aligned with your launch timeline

Each asset is generated using the best copywriting methodology for that format:

• Emails: Jeff Walker (PLF) + Halbert leads
• Landing page: Eugene Schwartz (awareness matching) + Hormozi (value equation)
• Ads: Gary Halbert (short-form hooks)
• Social: Dan Koe (modern hooks) + Schwartz (awareness)

Installation

myclaude install launch-copy

After installation, the skill is available at .claude/skills/launch-copy/. Invoke with /launch-copy in any Claude Code session.

Also compatible with: Any Agent Skills-compliant platform (Cursor, Codex, Gemini CLI, Copilot, and 30+ more).

Usage

/launch-copy                          # Generate all assets from most recent brief
/launch-copy --asset=emails           # Only email sequence
/launch-copy --asset=lp               # Only landing page
/launch-copy --asset=ads              # Only ad variations
/launch-copy --asset=social           # Only social posts
/launch-copy --mode=surface           # Quick draft (3 emails + LP fold + 2 ads)
/launch-copy --mode=radical           # Production copy with A/B variations + methodology notes
/launch-copy --style=aggressive       # Urgency-heavy copy
/launch-copy path/to/brief.md         # Use specific brief file

Example

/launch-brief                         # Step 1: Generate strategy
/launch-copy                          # Step 2: Generate all copy from that brief
→ Outputs: 8 emails, full LP, 5 ads, social calendar — all in workspace/launch-copy/output/

Part of LAUNCHPAD Bundle

Launch Copy is the execution engine of the LAUNCHPAD ecosystem:

/launch-brief (strategy) → /launch-copy (THIS) → launch-strategist (review)
                                                → launch-ops (distribution)
                                                → launch-sequence (scheduling)
                                                → launchpad-os (memory)

Browse LAUNCHPAD bundle →

Requirements

• Claude Code >= 1.0.0
• A completed launch brief (from /launch-brief or compatible format)
• Recommended: WebSearch access (for competitor copy research in radical mode)

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Version: 1.0.0 | License: Proprietary | Author: @darwim

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