Launch Brief

Transforms a product idea into a complete, structured launch brief — avatar, offer, timeline, channels, copy angles, and success metrics — in a single guided session.

What It Does

Launch Brief is the strategic foundation for any product launch. Instead of spending 2-4 weeks piecing together your launch plan across scattered docs, spreadsheets, and Notion pages, this skill generates a complete, structured brief in one guided session.

It works for any launch type — courses, coaching programs, SaaS products, digital products, physical products, services, and events. Whether it's your first launch or your fiftieth, the brief adapts to your context and experience level.

What you get:

• Avatar profile with Schwartz awareness level analysis
• Hormozi Value Equation score for your offer
• Offer architecture (core + bonuses + guarantee + scarcity)
• Reverse-engineered timeline with specific dates and milestones
• Channel strategy with content plans per channel
• 3-5 copy angles with hooks, mechanisms, and proof types
• Success metrics (leading + lagging indicators + kill criteria)
• Risk assessment with mitigation plans

Installation

myclaude install launch-brief

After installation, the skill is available at .claude/skills/launch-brief/. Invoke with /launch-brief in any Claude Code session.

Also compatible with: Any Agent Skills-compliant platform (Cursor, Codex, Gemini CLI, Copilot, and 30+ more).

Usage

/launch-brief

The skill guides you through 3 rounds of questions using an interactive interface, then generates your complete brief.

Quick Modes

/launch-brief --mode=surface    # 5-min validation — avatar, offer, angles only
/launch-brief --mode=dive       # Full brief (default) — all 8 sections
/launch-brief --mode=radical    # Deep brief — adds competitive analysis, content calendar, budget model

Examples

First-time course creator:

/launch-brief
> Product: "React for Designers" online course
> Price: $197
> Timeline: 30 days
→ Generates complete brief with beginner-friendly timeline and organic channel focus

Serial launcher (10th product):

/launch-brief
> Product: "AI Copywriting Masterclass"
> Loads previous briefs automatically for pattern consistency
→ Generates brief using your proven launch template + new market data

Agency running client launch:

/launch-brief --mode=radical
> Product: Client's $2,497 coaching program
> Budget: $15K ads
→ Generates deep brief with daily content calendar, budget allocation, and team assignments

Part of LAUNCHPAD Bundle

Launch Brief is the entry point of the LAUNCHPAD ecosystem — a complete launch system for digital creators:

Browse LAUNCHPAD bundle →

Requirements

• Claude Code >= 1.0.0
• Recommended: WebSearch access (for market research and competitor analysis)
• Optional: Agent tool access (for parallel research delegation)

---

Version: 1.0.0 | License: Proprietary | Author: @darwim

_{Quality-validated by MyClaude Studio Engine | Browse marketplace}